Friday, November 27, 2009

Getting Pie

So, I was thinking about photography the other day (actually, I think about photography everyday), and I thought it would be good to go over how to get photo business.  Marketing can be tough for some of us.  So, here are a few ways to get your piece of the pie.

1.  Word of Mouth.  This is the best way to grow a business, but it also is very slow and takes time to build up.

2. Yellow pages. Depending on the other competition, this could be cheap or expensive. But, every serious photographer should be in the phone book. Thinks about this. lets say it costs you $400 for an ad in the phone book. If you get one wedding per year you could easily pay for this form of advertising!

3. Door hangers.  Yep, get them printed and go out and hang them on doors.  This can be a little costly.

4. Craigslist. A great way to start your biz and in most areas it is free!!!!

5.  Direct mail.  This can get expensive.  First you need to get mailers printed and then you have to purchase a list of clients.

6. Business cards.  Every photographer should have these and hand them out to whoever you meet!

7. Door to Door. Go out and knock on a few doors for an evening. I promise you will live and it really doesn't hurt that much if you wear comfy shoes!!! This is a very cheap way of drumming up some biz!!!

These are a few ideas. There are a lot of ways to market your biz, but these should get you started.

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